For your events, you can offer your fans a discount code reward. This is perfect when you don’t want to give a free guest pass, but you still want to do something for someone. This is also useful as an extra perk you can send out to your followers, typically only subscribers get discounts.
Below, we show the steps to create a discount code:
Step 1. Navigate to Fan Rewards in your Dashboard
Go to the Marketing Hub under your Artist Dashboard. Inside the Marketing Hub, click Fan Rewards
Step 2. Create Reward
Click “+ Create Reward”, launching the popup
Set the reward code to something easy like “Show10” for 10% off
The discount amount can be in fixed dollars or as a percentage. If you have multiple tiers, the percentage is a little more straightforward.
Click the resource name to select the event that you are attaching this code
If you would like this to run for a limited time, then set an end date
Step 3. Monitor Reward Usage
You can monitor your discount code in the Fan Rewards dashboard.
This includes usage and overall net sales using the discount code
Here are some ideas for using the fan reward:
- Send an email blast to all your followers, offering a discount
- Post to socials a limited-time discount code when your event goes live
- When someone buys some merch from you, send them a discount code to your next show.